Pantone Color of the Year 2020 Classic Blue: Ferragamo SS2020
๐๐๐ง๐ญ๐จ๐ง๐ ๐๐จ๐ฅ๐จ๐ซ ๐จ๐ ๐ญ๐ก๐ ๐๐๐๐ซ ๐๐๐๐: ๐๐ฅ๐๐ฌ๐ฌ๐ข๐ ๐๐ฅ๐ฎ๐โ I'll be honest, at first, I was underwhelmed. But once I started to think about it, I realized ๐๐ฅ๐๐ฌ๐ฌ๐ข๐ ๐๐ฅ๐ฎ๐ is the perfect color to start a new decade as important as this one. โ
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Blue symbolizes peace, tranquility, wisdom, stability and trust. Commercially, ๐๐ฅ๐๐ฌ๐ฌ๐ข๐ ๐๐ฅ๐ฎ๐ is one of the most saleable colors across all seasons and product categories. (Clearly a strategic choice by Pantone!) ๐โ
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So the challenge is this - how do you make this "classic" color look fresh and new? When I look back on my Spring 2020 runway research, I find Paul Andrew's collection for Salvatore Ferragamo to be the most helpful. Blue is clearly the statement hue, but the supporting colors in each look are what really make it pop! (My personal fav is combo #4 ๐๐ฅ๐๐ฌ๐ฌ๐ข๐ ๐๐ฅ๐ฎ๐+Tan) ๐โ
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What are your thoughts on ๐๐ฅ๐๐ฌ๐ฌ๐ข๐ ๐๐ฅ๐ฎ๐? Would ๐ to read your comments below!!!โ
๐ท: @ferragamo via @tagwalk